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Three Things Every Marketer Needs to Know About CSEs
As more consumers take to the Internet to comparison shop and purchase goods, marketers are feeling the pressure to make informed, strategic decisions about how to allocate their budgets. Many of those...
View ArticleMarketing Attribution: What’s That?
A new buzzword has hit the marketing industry: attribution. In what feels like the blink of an eye, industry professionals have gone from “never heard of it” to “can’t stop talking about it.”...
View ArticleAd Targeting: Know When to Stop
There is an ongoing problem in the advertising industry with which we, as consumers, are all a little too comfortable. It can most accurately be described as “overtargeting.” You know what I’m talking...
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